WHAT’S HIDING IN YOUR HAIR?
Most people never ask. You’re already ahead.
Many synthetic hair fibers are engineered from plastic-based materials and may include dyes, coatings, flame retardants, and processing additives. Not every product contains the same materials — but understanding what sits on your scalp for weeks at a time is just smart.
900+ CHEMICALS IDENTIFIED
Researchers have identified over 900 chemical substances in synthetic hair products across global markets. Formulations vary widely by brand, origin, and fiber type.
PLASTIC MADE TO PERFORM LIKE HAIR
Most synthetic fibers start as petroleum-based polymers — materials engineered to mimic the look and feel of natural hair. Coatings and treatments are added to improve texture, shine, and heat resistance.
WHEN HEAT ENTERS THE PICTURE
Applying heat to synthetic fibers can alter their chemical structure. Some coatings and dyes may behave differently under high temperatures. This is why scalp prep matters before heat styling.
YOUR SCALP IS SKIN
Your scalp is one of the most absorbent areas of your body. It’s covered in follicles, sebaceous glands, and a skin barrier that responds to everything it contacts — including what sits on top of it for weeks.
THE FOUNDATION RESET™
ToxiTress™ was built around one idea: prepare your scalp before every install. Clear the buildup. Reset the barrier. Give your skin a clean foundation before covering it with a long-term style.
STYLE SMARTER. NOT SMALLER.
You don’t have to stop wearing protective styles. You just have to start with a better foundation.